NRF 2026

Google's presence at NRF 2026 needed to bring together multiple brands within a single physical environment. Google, Google Cloud, and Gemini each carried their own identity, priorities, and audiences, yet all needed to coexist across a network of screens. The moment these brands began sharing the same environment, motion became the mechanism through which they would either harmonize or compete.

To support this multi-brand environment, we developed a motion framework built around coexistence and centered on the intersections between brands. Rather than forcing alignment, the work focused on shared behaviors, compatible expressions, and moments of coordination. The result was an interconnected brand experience where multiple identities could synchronise beside one another.